Market Strategy

What is the Market Strategy Definition?

An organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.

Why Marketing Strategy Is Important ?

Many business owners fail to see the benefits of incorporating Marketing strategy in the overall strategic business process. A well-crafted strategic plan:

• provides the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided
• identifies the tools that the company can effectively use to fight competition and gain market share
• saves company time and money by focusing the resources on attracting the right employees and investing only on marketing initiatives that support the overall business objectives
• differentiates a company from competition by identifying the distinctive advantage and the supporting elements
• translates the company vision, mission, objectives, into effective Marketing initiatives
• serves as foundation for all your communication campaigns
• improves the effectiveness of the Marketing message to customers and partners
• increases sales and profits
• creates consumer preference for the brand

Here the Marketing Strategies by Facebook.