Traditional vs Innovative Design Business Strategy

1. Innovative Design Business Strategy

 

Design thinking uses “abductive” reasoning, drawing on logic, as well as imagination and intuition, to explore possibilities of what could be. Design thinking is linked to creating an improved future and desired outcomes that benefit the end user (the customer.)
Design thinking will help you perceive your business, products and customers in new ways and generate ideas for innovation. You can design the way you lead, manage, create and innovate. When design principles are applied to strategy and innovation the success rate for innovation dramatically improves.

2. Traditional Business Strategy

A business traditional strategy typically is a document that clearly articulates the direction a business will pursue and the steps it will take to achieve its goals. In a standard business plan, the business strategy results from goals established to support the stated mission of the business. A typical business strategy is developed in three steps: analysis, integration and implementation.
In the analysis step of business strategy development, one of several methods is used to analyze a firm’s market, resources, obstacles to success and specific advantages. The goal of strategic analysis is to identify what a business wants to accomplish, the strengths it can bring to bear on accomplishing the goal and weaknesses that need to be addressed prior to integration and implementation. Strategic assessment methodologies can include evaluating the business environment, gaming various competitive scenarios, determining what market forces are at work and rating competitors, among others.

Main different between both is

the traditional were focus on analysis the company condition

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the innovative design was focus on giving the new benefit in the end users.