How to ReBrand
Some companies will reach a point to a milestone that is called "the REBRAND". For some, it happens at the early stage of their business when they had really discover who they really are and what they excel the most in the business market. While for the others, "the REBRAND" will only occur after of many years of having grown or outgrown their brand.
The most famous example is the Pepsi logo as image below. A brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
Before a company take up the decision of re-branding its brand. they should consider these 19 important questions. There are no particular order for the company to follows the sequence of the questions but make sure the brand to be true to itself, meaningful so that people take notice and care and lastly powerful enough to make the difference everyone hopes for. The 19 important questions are as follows ;
The most famous example is the Pepsi logo as image below. A brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
And
while a brand is so much more than a company’s logo, the logo is one of
the key ambassadors to any brand. - See more at:
http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/#sthash.3xkXUrze.dpuf
Before a company take up the decision of re-branding its brand. they should consider these 19 important questions. There are no particular order for the company to follows the sequence of the questions but make sure the brand to be true to itself, meaningful so that people take notice and care and lastly powerful enough to make the difference everyone hopes for. The 19 important questions are as follows ;
- Why are we doing a rebrand?
- What problem are we attempting to solve?
- Has there been a change in the competitive landscape that is impacting our growth potential?
- Has our customer profile changed?
- Are we pigeonholed as something that we (and our customers) have outgrown?
- Does our brand tell the wrong (or outdated) story?
- What do we want to convey? To whom?
- Why should anyone care about our brand?
- Have we isolated exactly who should care about our brand?
- Have their needs, or the way they define them, changed?
- Are we asking our customer to care more about our brand — and what it means — than we do?
- Is our brand associated with something that is no longer meaningful?
- Is our brand out of step with the current needs and desires of our customers?
- Are we leading with our brand direction?
- Are we following with our brand direction?
- Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary) ?
- Will this solution work in 5, 10 and 15 years from now based on what we can anticipate?
- Have we assigned some committee to manage the project versus someone (or at most, two people) who is/are focused, inspired and can lead?
- If we were starting our business today, would this be the brand solution we would come up with?
Companies
will at some point come to that milestone known as “the rebrand.” For
some, it happens early on once they’ve discovered who they really are
while with others, it occurs after many years of having grown (or
outgrown) their brand. - See more at:
http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/#sthash.3xkXUrze.dpuf
Companies
will at some point come to that milestone known as “the rebrand.” For
some, it happens early on once they’ve discovered who they really are
while with others, it occurs after many years of having grown (or
outgrown) their brand. - See more at:
http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/#sthash.3xkXUrze.dpuf
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