Why Storytelling ?

·  Storytelling is a proven way to develop brand identity, build your client base, and increase sales. 

·  “Humans remember stories,” says Christina Cheng, area manager of the Chicago Magnificent Mile AT&T store. “So explaining things with stories instead of specs is a much easier way for people to understand how technology can help them. 

·  In this era of over flooded information, storytelling is the best way to differentiate your company from competitors, to create a unique experience for your customers. 

·  Stories immediately focus on engagement, experiences, and emotion – key customer touchpoints. 

·  Narrative makes your message relevant and memorable through personalization. 

·  Through narrative, you can create campaigns to challenge the big players, even on small budgets. 

·  Storytelling conveys to customers, the media, and investors the information, hard facts, and dry data they need in an easily digestible way. 

·  Creative narrative is guaranteed to get people’s attention and keep your business front of mind. -