YOU & "hashtag"

Do you know that hashtag (#) symbol was created in 2007? Why people love to use hashtags? I believe the only reason is to get attention to your profile in social media. In business, hashtags help a lot in market your product easily because some people do search for a hashtag on social media.

Chris Messina, creator of the hashtag and former Google designer, says his primary goal was to establish a method for people to converse about topics with little effort on Twitter. When he first presented the idea of hashtags, Twitter did not link tags to tweets. But Messina says he was hopeful someone would eventually create a search engine to service hashtags.

He posted Twitter’s first hashtagged tweet on Aug. 23, 2007:

Here are some advantages that hashtags can offer to your brand:

The Perks Of Hashtag Use

Primarily, hashtags make online searches easier and faster since topics are arranged according to category. The online users benefit by immediately being led to the topics and conversations that they wish to join and from where they acquire information.

Those who create the hashtag also benefit by having more relevant users join the conversations. If you are a marketer, you don't have to worry about random individuals joining the conversation.

Having relevant participants will ensure that you can easily convert majority of these into actual sales and income. Your online reputation will also increase as you become more reputable in your specific line of business.

Hashtags are used in several social media networks like Twitter, LinkedIn, Pinterest, Instagram and Google+. Regardless of the social media platform that you support, you can be sure to find people who will be helpful in the continuous development of your business.

More and more people are using hashtags to share and get information in different social media networks. Currently, 1 in every 8 tweets includes a hashtag. Hashtags are generally useful in generating leads or getting loyal customers

More Benefits to Hashtags

Hashtags can also be used as a tool in viral marketing. Viral marketing is described as an advertising strategy in which a controversial topic or issue is presented in a very exciting or interesting way such that thousands of others will immediately share and re-post the information.

Many businesses have gained thousands of followers overnight by using viral marketing. It is important to understand the structure, objectives and nature of the business and approach to determine if viral marketing is a good move.

You can also make hashtags for various aspects and activities pertaining to the brand. Start a hashtag to introduce a new product, launch a new campaign, get feedback from previous offers or spread the word about an upcoming event.

The target audience will constantly receive information and marketers can expect better attendance and response from clients each time with the help of hashtags.

Plan the campaign carefully then create a schedule as to when certain hashtags need to be created just in time for special events. Proper timing is important as well as proper information dissemination to bring in as many useful customers as possible.

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